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Adopt by Armstrong
By marketers for marketers
Reach New Heights

Take a firm step to the new marketing galaxy with adopt by armstrong.
A powerful marketing technology that skyrockets campaign performance through the purchase funnel.

Armstrong is a marketing technology company built on top of an agency.
Initially designed by the agency, adopt helped us manage successful campaigns for years, with results that went through the roof.
We integrated the media and marketing expertise of the agency
into a self-service version.

Fuel your campaigns with adopt’s marketing intelligence
to conquer new skies. On Social and Search.
adopt forSOCIAL
adopt forSEARCH
Social
Real-People Targeting
Marketers!
What if you could finally take over your Facebook marketing?
What if you could address real people instead of anonymous clusters?
What if you could learn from your campaigns and optimize on the go?
Welcome to adopt for Social.
Designed by marketers for marketers, adopt is a powerful media optimization technology that allows brand to target real marketing audiences.
adopt is a Facebook Marketing Partner with Ad Technology specialty.
Audience Intelligence, strategic learnings and performance at scale.
SEE HOW
Search
Your Product Feed Is Your Best Asset
Connect your catalog to adopt and let the magic begin!
Adopt automatically creates keywords and ads that are relevant
to your consumers based on your inventory.

Never miss a sell anymore!
Create, manage and optimize your search campaigns on Google and Bing.

Product's attributes are combined to address long-tail and generic keywords.
Ads are dynamically updated according to price change or inventory.
All you have to do is to decide which bidding strategy to apply.


The results? Relevant e-store traffic | Higher CTR | Highest Quality Scores | Lower CPC | Incremental Sales
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Team.
Our marketing experts at your service
From marketing strategy to user support, our Adopt team will provide you the keys to leverage audience Intelligence and performance beyond your goals.
Pierre
Pierre
Laromiguière
Founder & Product Owner
Coralie
Coralie
Schaefer
Strategic Planner
Joël
Joël
Salaün-Penquer
Product Manager
Matthieu
Matthieu
Raffier
Customer Success Manager
Tristan
Tristan
Ougier
Director,
Saas Solutions
Dimitra
Dimitra
Michailidi
Head of Communications
Jennifer
Jennifer
Pascault
Client Lead
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Contact.
Want to try adopt ?
Performance is one click away
Contact
Tristan Ougier
Director,
SaaS Solutions
SEND
Since September 2016,
adopt by armstrong is a badged Facebook Marketing Partner with Ad Technology specialty.
facebook marketing partner
Facebook Marketing Partners (FMP) is a global community of companies
recognized for excellence on the platform.
Only companies that meet Facebook's highest standard for capability
and performance earn the Facebook Marketing Partner badge.
They are evaluated twice yearly to maintain these standards.

With adopt, you'll be a step ahead of the rest using our access
as a Facebook Partner to alpha and beta Facebook Ad features;
we can have you up and running on the latest releases in no time.

Check-out our Facebook Marketing Partner profile here.
Method.
Discover the person behind the target

Personality has a major impact on comsumer choices and message receptiveness.
This is why, with the help of the most renowned personality directories, we organized audiences into consistent groups in terms of values, lifestyle and motivations.

Groups are represented by personas. Each Persona has a unique psychographic profile whose impact on consumer behavior is timeless and universal. As a result, these Persona profiles can prove very useful for your targeting, no matter what the age or culture of your audience.

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How to use.
From Persona library
to Facebook audiences

With the help of armstrong agency’s strategic planning department, we organized and combined the existing data provided by Facebook to translate the profile of each Persona into unique and consistent Facebook audiences.

These audiences are available through the Persona Library from where you can choose the ones that matter most for your brand, products and services. Each Persona has a specific description that will help you to personalize creatives in terms of format, style and values to promote.

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Benefits.
Branding & Performance
Audience Relevance
For the first time, you can target consistent groups of people instead of interest-centric clusters.
> ad recall lift, higher reach and controlled frequency
Efficiency
On one single view, you can rapidly detect what works and what doesn't (messaging, targeting) and use your budget with efficiency.
> Time saving, better CPA and ROI
Engagement
Because your audiences share the same values, you can address them with messages that are customized, therefore more engaging.
> Better CTR therefore better CPC/CPM
Marketing Learnings
adopt reports on performance by audience, not disparate clusters.
With this marketing-oriented feedback, you are now able to optimize your future campaigns on Facebook or any other channel of your marketing mix.
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Features.
Power to the marketers
Adopt is designed to give control back to the marketing directors to deploy their investment strategies.
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Integrated conversion funnels:
Campaign creation based on marketing objectives set for each step of the conversion process.
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Persona library:
A variety of Persona profiles to select those who are closest to your marketing audiences.
Marketing optimization
Creative guidelines:
A profile description allowing for message personalization in terms of format, style and values to promote.
Real-time reporting:
Results are intuitively regrouped, real-time updated and directly integrated in the workflow.
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Testimonials.
Our clients are our best allies
With Adopt, we get a closer look at our audiences from a marketing standpoint. The method of persona enables us to address them with highly receptive messages that are customized to their needs. Adopt's campaign feedback helps us to adjust our services to the expectations of prospective customers and therefore further improve our conversion capabilities.
STEPHANIE CHAPLAIN
Head of digital acquisition
Direct Energie
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Contact.
Want to try adopt?
Performance is one click away
Contact
Tristan Ougier
Director,
SaaS Solutions
SEND